Image from IOC website
GENEVA – The International Olympic Committee (IOC) has launched "Sport. And More Than Sport" platform to show the multi-dimensionality of the Olympic experience and everything sport and the Olympic Games bring to people on and off the playing field.
With one month to go before the Paris 2024 Olympic Games, the IOC tries to show the meaning beyond the performance of sports to emphasize the human connection, personal empowerment and growth, opportunities and dreams through this new platform.
The platform will debut with a short film that shows the unique spirit and feeling of the Olympic Games, IOC said.
It will air globally across the Olympic Media Rights-Holder (MRH) network and Olympic digital platform. and will run throughout Paris 2024 and beyond, it added.
The short film is available to watch on Olympics.com and social media handles @olympics #morethansport.
“Sport is at the heart of the Olympic Games. But they are about so much more than that. They go beyond competition. They are about living the Olympic values, about feeling the emotions, about enjoying the opportunities, about sharing wonderful memories,” IOC president Thomas Bach said in a statement posted on the IOC website.
“This is the unique and enduring spirit of the Olympic Games that we are about to witness at Paris 2024, and beyond,” he said. (Xinhua)
