DA eyes pilot-testing of Kadiwa app in NCR before end of 2024

By Stephanie Sevillano

June 24, 2024, 6:45 pm

<p><strong>KADIWA APP.</strong> Agriculture Assistant Secretary for Consumer Affairs and Legislative Affairs Genevieve Velicaria Guevarra bares plans to launch a mobile Kadiwa store application to benefit more consumers during an interview at Radyo Pilipinas’ Usapang Agrikultura program on Monday (June 24, 2024). She said they are targeting to conduct a pilot testing in Metro Manila before the year ends. <em>(Screengrab)</em></p>

KADIWA APP. Agriculture Assistant Secretary for Consumer Affairs and Legislative Affairs Genevieve Velicaria Guevarra bares plans to launch a mobile Kadiwa store application to benefit more consumers during an interview at Radyo Pilipinas’ Usapang Agrikultura program on Monday (June 24, 2024). She said they are targeting to conduct a pilot testing in Metro Manila before the year ends. (Screengrab)

MANILA – The Department of Agriculture (DA) is eyeing to pilot-test a Kadiwa store mobile application to make affordable agricultural products more accessible to consumers.

"Nagpaplano na magtayo ng isang Kadiwa app kung saan mas mapapadali ang pag-o-order at pagbibili ng ating mga mamimili sa Kadiwa (We are planning to launch a Kadiwa app where ordering and buying will be much easier for our Kadiwa buyers)," DA Assistant Secretary for Consumer Affairs and Legislative Affairs Genevieve Velicaria Guevarra said during Radyo Pilipinas’ Usapang Agrikultura program on Monday.

“Hopefully by the end of the year, magkaroon tayo ng pilot project kung saan ite-testing natin, siguro dito muna sa NCR (National Capital Region) (we will have a pilot project where we will test, perhaps, first in the NCR),” she said.

Guevarra said the DA was currently working with the private sector for the technicalities and initial launching of the said app, and its nationwide launching once successfully piloted.

According to the DA official, there are almost two million households regularly buying from 472 Kadiwa stores nationwide.

These include 266 regular Kadiwa stores, 119 regular Kadiwa pop-up stores, 52 regular Kadiwa ng Pangulo (KNP) sites, 32 Kadiwa-on-wheels, and three Kadiwa centers.

There are also more than 1,400 farmer cooperatives and organizations currently linked to the Kadiwa stores.

Guevarra said the DA plans to establish at least one Kadiwa Center per province in partnership with the local government units and agencies.

Naglalayon tayo na sana mayroong Kadiwa Center sa bawat probinsya, sa lahat po ng (Our goal is to have a Kadiwa Center in each province, in all of the) major cities,” she said. (PNA)

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